115+
Performance metrics per player
5
Top leagues: PL · Liga · BL · SA · L1
13
AI-powered analysis modules
48h
From first demo to live platform
See it in action

See exactly what your
scouts will work with.

Live dashboards, radar analysis, AI-generated reports, and performance forecasting. Purpose-built for recruitment decisions, not repurposed from generic analytics tools.

GK CB CB CB CM CM CM RW ST LW GK CB CB CB CM CM
Tactical Analysis
Detecting 4-3-3 formation
demo.hiddenkickai.com
Player Intelligence
K. Mbappé
Paris Saint-Germain · Forward
Pace
97
Dribbling
92
Goals/90
88
xG
85
Pressing
79
94
Overall
Top 1%
AI Analysis: Elite explosive pace with exceptional off-ball movement. Recommended for high-press systems. Transfer value trending upward.
AI Scout Assistant
Which U21 central midfielders in Ligue 1 have the highest progressive pass rate this season?
Scout AI: Based on 2023/24 data, the top 3 U21 CMs in Ligue 1 by progressive pass rate are:

1. W. Zaïre-Emery (PSG), 8.4 prog. passes/90
2. K. Kone (Monaco), 7.1/90
3. B. Doué (Rennes), 6.8/90
Generate a full report on Zaïre-Emery
Player Rankings · Premier League Strikers
1
E. Haaland
Man City
96.2
score
2
H. Kane
Bayern Munich
91.4
score
3
O. Watkins
Aston Villa
87.9
score
4
M. Salah
Liverpool
86.1
score
Performance Prediction · Next Season
B. Saka Arsenal · RW · Age 22
Goals (predicted) 16 ± 3
Assists (predicted) 11 ± 2
xG + xA / 90 0.74 ± 0.06
95% confidence interval · Ridge regression model · 3-season training data
Under the hood

The models and methods behind every recommendation.

Predictive modelling
Ridge regression trained on 3-season trajectories, forecasting xG output, progressive carry rates, and development curves against age-cohort baselines
Player similarity search
Bayesian distance clustering across xG, xA, PPDA contribution, possession value added, and 33 further metrics, find stylistic matches across any league or age group
Computer vision classification
Models classify playing style archetypes, pressing triggers, defensive line behaviour, and movement signatures from uploaded footage. No manual tagging required
Tactical fit scoring
Quantifies how a player's xG profile, progressive carry tendency, PPDA contribution, and pressing intensity align with the target system, producing a single ranked fit score
Built for the industry

Built for the clubs
and scouts who move first.

Designed for professionals making high-stakes recruitment decisions, from technical directors at top clubs to independent scouts and grassroots academies.

Clubs & Academies

From first-team recruitment to academy pipeline management. Get statistical depth, squad comparison tools, and AI-generated dossiers your technical committee can act on immediately.

  • Player intelligence dashboards & comparisons
  • Performance prediction and trajectory modelling
  • Computer vision playing style detection
  • Recruitment pipeline management
Scouts & Recruiters

Replace manual shortlisting with statistically rigorous evaluation. Search 115+ metrics, run similarity queries, and generate auditable reports, without writing a line of code or waiting on an analyst.

  • Searchable player database with 115+ metrics
  • Filter by position, age, country, foot & more
  • AI-generated player reports on demand
  • Similarity search across leagues & age groups
Parents & Families

A verified, GDPR-compliant environment where families can present their child's data and match footage directly to credentialed professional scouts, no agents, no intermediaries.

  • Upload match highlights for free
  • Receive trial invitations from verified clubs
  • Real-time notifications when scouts view profiles
  • Child-safe, GDPR-compliant environment
Our services

Six modules.
One recruitment edge.

Purpose-built for professional football. Not repurposed from generic analytics. Every module integrates seamlessly into your existing scouting workflow.

Player Intelligence Reports

115+ performance metrics, percentile-ranked against position peers. Delivered as dashboards or exportable PDFs ready for board presentations and transfer committees.

Analytics
AI Scouting Assistant

Ask in plain English, "Which U-17 wingers in Ligue 1 rank highest for dribble success?", and get statistically validated answers in seconds. No code required.

AI / LLM
Computer Vision Analysis

Upload match footage and our models classify playing style, movement signature, and tactical tendencies. No manual tagging required. Essential for youth players with limited data coverage.

Computer Vision
Development Forecasting

Probabilistic trajectory modelling using age cohort data, positional norms, and historical comparable profiles. Give your academy and technical director the evidence to make long-term investment decisions.

Predictive AI
Similarity Search & Comparison

Find the closest statistical match to any player across leagues, age groups, and positions. Head-to-head comparisons on every metric simultaneously for auditable shortlist decisions.

Data Science
Talent Marketplace

A regulated, GDPR-compliant channel between verified scouts and families of youth players. Every scout is identity-checked; every interaction is logged. Bridging grassroots talent to professional academies.

Platform
The process

From first conversation
to operational intelligence

1
Discovery call

Our team conducts a structured requirements session to understand your organisation's specific objectives. Whether you represent a club, an academy, an independent scouting operation, or a player management agency, the process is mapped to your existing workflows.

2
Configured onboarding

The platform is configured to your target leagues, positional priorities, and recruitment criteria. Your analysts and scouts receive a structured walkthrough of every module relevant to their role, ensuring productive use from the first session.

3
Operational from day one

Begin generating player intelligence reports, running predictive queries, and building recruitment shortlists immediately. Dedicated account support remains available throughout for ongoing configuration, data requests, and feature guidance.

Why professionals trust us

Data coverage. Analytical rigour.
Platform integrity.

Top-5 European coverage

Premier League, La Liga, Bundesliga, Serie A, and Ligue 1. Multi-season depth is included, with additional leagues available on request for enterprise clients.

115+ metrics, validated

Every metric is position-normalised and calibrated against peer groups. Percentile rankings are recalculated across each league, season, and age cohort.

Verified scouts only

Every scout account undergoes manual identity and club affiliation review before activation. Anonymous access is not permitted at any level.

GDPR & child-safe

Explicit parental consent for all minor profiles. Full UK and EU regulatory compliance, with every interaction logged and auditable.

The team

Built by people
who know the game.

HiddenKick AI was founded by a team combining professional football operations experience with expertise in machine learning, statistical modelling, and enterprise software, specifically to fill the gap between expensive incumbent platforms and the operational reality of how clubs and scouts actually work.

Every feature was designed in collaboration with working scouts and analysts, not built in isolation and tested on them after the fact.

Book a Demo
01
Football-first design

Every module was spec'd alongside scouts and analysts. No generic analytics tooling, adapted after the fact.

02
Validated methodology

Models trained and back-tested against real transfer outcomes. Confidence intervals shown, not hidden.

03
Operational in 48 hours

No months-long IT project. Our team manages onboarding end-to-end. Your scouts are productive from day one.

04
London-based support

Dedicated UK-based account management, not a support ticket queue. Reach us at +44 20 3996 9445.

Get in touch

See the platform
working on your targets.

We'll run a live walkthrough using real players from your target leagues and positions, so you see exactly how HiddenKick AI fits your workflow before committing to anything.

Call us directly
+44 20 3996 9445
Book online
Fill in the form below

We typically respond within 4 business hours. Demos run between 30 and 45 minutes and are tailored to your role and use case.

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FAQ

Common questions

We currently cover 5 major European leagues including the Premier League, Ligue 1, Bundesliga, Serie A, and La Liga, with data spanning multiple seasons. Additional leagues are added on request for enterprise clients.
Most platforms function as data warehouses: they surface numbers and leave interpretation entirely to the analyst. HiddenKick AI goes further by embedding a conversational AI scouting assistant, computer vision style classification, and a verified two-sided talent marketplace directly into the workflow. Every module was designed specifically for professional football rather than repurposed from a generic analytics framework.
Yes. The platform is architected to scale from individual scouts operating independently to full analytics departments within professional clubs. Access tiers and pricing are calibrated to organisational size and module requirements, and all of this is covered in detail during the initial onboarding session.
Every scout account goes through manual identity and club verification before it is activated. All contact with parents is logged, parental consent is required for every minor profile, and the platform is fully GDPR-compliant. Anonymous access is not permitted at any level.
The majority of clients are fully operational within 48 hours of their initial session. Our team manages all onboarding, system configuration, and structured training, so your scouts and analysts can begin generating actionable intelligence from the first day without any dependency on an IT implementation project.
HiddenKick AI tracks 115+ metrics per player, all normalised per 90 minutes and percentile-ranked within position peer groups. Key metrics include expected goals (xG), expected assists (xA), xG overperformance, PPDA (Passes Allowed Per Defensive Action), progressive carries, progressive passes, possession value added, dribble success rate, pressing intensity, chance creation rate, and aerial duel win rate. All metrics are recalculated per league, season, and age cohort to ensure fair comparison across contexts.
Tactical fit scoring measures how well a player's statistical profile and playing style align with a specific system. HiddenKick AI compares a player's xG contribution, progressive carry tendency, defensive pressing triggers (PPDA), possession value added, and movement signatures against the behavioural profile of the target formation and playing style. The result is a single ranked fit score with a full metric-by-metric breakdown, giving scouts an auditable basis for presenting candidates to technical staff.